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CenturyLink Talks to Search Consultants
CenturyLink, one of the biggest telecommunications companies you may never have heard of, is talking to search consultants about its advertising business, sources said. Executives from the telco are...
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T-Mobile Recruits Its Own Customers in Latest Attack on Rivals
T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion,...
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Sprint Down to 5 in Creative Search
The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last cut, sources said....
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CenturyLink Taps a New Lead Agency to Build Brand Awareness
Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the...
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Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace
When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a brief...
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Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business
TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources...
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